TITLE: ON THE ROPES

CLIENT: Skip Humphrey for Governor

EXPLANATION: Unlike New York's "Grandpa" Al Lewis, in Minnesota, a former entertainer turned third-party gubernatorial candidate ended up a force to be reckoned with. Just days before the election, former pro wrestler Jesse "The Body" Ventura, the Reform Party's Midwestern macho man, polled surprisingly high - 21 percent - against state attorney general Hubert "Skip" Humphrey III (D) and St. Paul Mayor Norm Coleman (R). Frightened that Ventura was eating into his base, Humphrey's campaign gurus devised the following rather peevish yet oddly restrained ad and sprang it at the 11th hour.


    
RESULTS: Ineffective. It may seem tame by national standards, but those Minnesotans are really weird. Did you ever see Fargo?




 

words
James Bong

pictures
Terry Colon

 
 
 

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