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Ah, but money (or the lack thereof) changes everything, and a cleaned-up
version of The Pageant was revived in 1933 to help jump-start AC's
floundering, depression-starved economy. Operating by a strict set of rules,
Miss America was now much more appealing to the glamour-hungry,
royalty-deprived American public than ever before.
Live radio and (later) television broadcasts also helped convert The
Pageant from a local publicity stunt to a National Event, thus changing the
concept of The Girl Next Door becoming an Overnight "Star" from fantasy into
a reality. Would-be Cinderellas (and Cinder-fellahs) everywhere were now
hopelessly fascinated by The Miss America Pageant.
What exactly qualifies someone to BECOME "Miss America" has always been a
cause for endless debate, however. Since the audience for the pageant is
almost entirely female, the organizers are constantly guessing at as well as pandering to what the Average American Woman thinks are the most
important attributes a young woman ought to exhibit. Beauty AND brains have
always been prerequisites, but how one WEIGHS the two is what gets everyone
all in a tizzy. As a result, publicizing the contestants' measurements is
now OUT, while publicizing her grade point average is IN (while the TV
ratings continue to go DOWN... Zzzzzzz...).
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